The PUMA i’m going container is an ultra modern glass bottle with pure, graphic lines. The cool, metallic design of the cap takes its inspiration from a futuristic battery – capable of storing more than just energy. This powerful but quirky look is offset by playful colours – electric blue for i’m going man and electric pink for i’m going woman.

Echoing the electric pink and bright blue of the metal bottle caps, the PUMA i’m going boxes feature a high-tech, holographic finish. One angle presents as sleek and modern, while another reveals a playful side – artfully combining as spur-of-the-moment, spontaneous energy.